Synergy Sales Solutions:

Synergy Sales Solutions specializes in business development, marketing and strategic sales planning for the active lifestyle travel industry. We help you achieve success through cost effective, efficient and proactive sales and marketing planning, implementation and execution. Synergy allows you to focus your efforts on an identified goal, resulting in increased opportunity through a truly targeted, and qualified, sales and marketing effort.

Business Solution Options:

Custom Solutions:

Let Synergy Sales Solutions create a custom program designed specifically to meet your business needs. We can mix and match any variety of our sales and marketing options to help you grow your business using a targeted, strategic approach. Just choose the areas of interest and we’ll design a custom program for your business.

Resort Representative Team Solutions:

Synergy boasts a truly unique roster of resort experts. Each of our marketing partners operates independently, however, through Synergy, we combine our skills to bring you one of the most talented sales teams available. By activating Synergy’s Resort Representative Team you are enlisting a complete sales and marketing department that can hit the ground running. This solution allows you to focus your efforts on a larger business picture, knowing you have a comprehensive sales and marketing support team ready to help you achieve your business goals.

Daren Cole, Founder:

Synergy founder Daren Cole has worked in the ski, travel and hospitality industries for over 15 years. He brings to Synergy a unique and comprehensive skill-set focused on delivering measurable results. Daren specializes in building, coordinating and executing sales efforts supported by strategic partnerships and drawing on key relationships with industry experts. Below is an overview of Daren’s portfolio.

Multiple Product Specialist

Destinations, Resorts, Individual properties

Management & Leadership

Building Teams from the ground up
Development & implementation of team building & mentoring programs
Development & implementation of comprehensive incentive programs

Budgeting & Production Reporting

Building, implementing and managing budgets up to $4 million
Building, implementing and managing forecasting & production tools for multiple market segments
Compiling data & reports for executive level review

Pro-Active Sales Campaigns

Organizing and implementing in-market sales events and blitzes
Creating and participating in destination-specific trade shows
Creating and implementing integrated Travel Industry training programs

City-wide, office-specific, virtual

Group Sales & Marketing

Corporate & incentive meetings
Non-traditional leisure
Industry-specific leisure (Ski Club & Council)

Wholesale/Tour Operator Sales & Marketing

Specializing in FIT & group specific plans
Pricing, contracting and implementation
Development & execution of cooperative marketing programs

Travel Agent/Travel Industry Sales & Marketing

Execution of comprehensive educational & training programs
Development & management of key industry partnerships
Development & execution of cooperative marketing programs

Airline Industry Partnerships/Strategic Alliances

Executive-level relationships with major U.S. carriers
Development & management of bulk airline agreements
Development and management of revenue guarantee programs
Development and management of charter air programs

Collateral Design and Implementation

Management for a full spectrum of marketing & sales tools

Web sites, video, training material, brochures, flyers